I build online stores people enjoy using and that don't break under peak demand.
Business & Economics graduate bridging strategy, UX, and code. I lead digital storefronts on Shopify and VTEX, analyze user behavior, and automate operations with Python and practical AI for teams and D2C brands worldwide.
From high-volume pizza to Shopify: If it holds up on a Saturday at 9:30 PM, it works any day.
Work Showcase: From chaotic bottlenecks to stores that flow
Documented case studies detailing operational context, technical product decisions, and delivered improvements.
Pure Andes · Transforming a blog-style site into a conversion-ready storefront
Information architecture overhaul, no-code customizable Liquid sections, dynamic slide-out cart (side-cart), Klaviyo lead capture flows, and UX session monitoring with Microsoft Clarity.
Melt & Under Pizza · Digital Channel Operations & Email Marketing
Owned eCommerce channel management and mobile app rollout during peak industry growth. External agency coordination, functional QA, and end-to-end HTML email campaigns across Mailchimp and Brevo.
Musicopolis · Elevating Catalog Presentation & Technical Specs
Full catalog audit, technical specification enrichment on Product Detail Pages (PDPs), and storefront merchandising improvements on Jumpseller across 40 core musical instruments and gear SKUs.
How I work with teams and clients
Whether embedding into a digital product team or leading an independent consulting sprint, I follow four core principles.
Simplicity first
Fewer bloated apps charging recurring fees. More native platform capabilities, clean architecture, and lightweight code that keeps mobile storefronts fast.
Operational autonomy
I build self-managed theme sections and documented workflows so merchandising teams can launch campaigns without filing a dev ticket for every banner.
Business ↔ Tech bridge
I translate commercial goals into clear technical specs, acceptance criteria, and functional QA—keeping marketing, operations, and engineering aligned.
Data & field UX
I pair quantitative analytics (GA4) with real user session observation (Clarity/Hotjar) to catch mobile checkout friction before redesigning.
Background & Education
From quantitative economics to scaling digital channels and building software
Advising and building for brands in the US and Chile (Pure Andes, Musicopolis, specialty retail). Custom Shopify storefront architecture (Liquid/JSON), PDP optimization, Klaviyo lifecycle flows, and practical AI integration for frontend code, UX benchmarking, and catalog operations.
Managed owned web and mobile app channels during rapid QSR delivery expansion, alongside multi-store retail operations (Ecomsur, Yamseller). Led technical requirement gathering, functional QA, catalog operations across custom platforms and VTEX, and end-to-end CRM/Email Marketing.
Full Stack Python Application Development Bootcamp (Skillnest / Talento Digital), Diploma in Web Design & UX/UI (AIEP), Diploma in Agile Project Management (UPLA), and Google AI Professional Certificate.
Major in Business Administration & Marketing. Former Teaching Assistant and tutor in Calculus I, Calculus II, and Introductory Economics (CARA UC), honing analytical rigor and clear communication.
Toolbox
A blend of commerce platforms, product analytics, full-stack development, and applied AI.
A bit more about me
I have always been curious about how systems work under the hood—from why a guitar holds its tune to why a shopper abandons a cart right before entering payment details. Based in Santiago, Chile, I collaborate seamlessly with teams across North America, Europe, and Latin America.
Looking to hire a Product Manager or untangle your eCommerce store?
Let me know whether you're reaching out regarding a full-time/contract role or a freelance consulting project, and let's talk directly.